How to measure, manage and demonstrate impact as an early-stage tech for good startup. Download Guide.
There has never been a better time to run a tech for good business. Tech for good companies raised £2 billion in investment in 2021 and recent studies have highlighted that 82% of consumers choose brands that stand for a greater purpose.
Yet, as tech for good businesses join the mainstream, the question is increasingly moving from ‘is it possible to build a business that marries purpose and profit’ to ‘can impact startups actually deliver on their intentions?’.
At BGV we believe the most successful businesses of tomorrow will be the ones that can prove the positive outcomes they create.
For tech for good founders, getting a handle on your impact is just as important as knowing your financials. So, how do you learn the ropes of impact measurement and management? And what exactly is the value in doing so beyond credibility?
We’ve put together this Impact for Startups guide to help any tech for good founder understand how to measure, communicate and leverage their impact. This guide aims to demystify frameworks, equip you with practical tools, and give you a deeper understanding of how to embed impact into your venture from startup to Series A.
Chapters include Developing Your Impact Strategy; Working With Impact Investors; Communicating Your Impact; and Founder Stories.
Often the first step on an impact journey starts with reframing impact measurement and management from a burden to a unique asset. One that can help you build better products, fundraise, win over customers, gain press and of course, know that you’re indeed delivering on your mission. The right frameworks, tools and tips can make the journey a whole lot easier.
Last week the Global Impact Investing Network (GIIN) published its annual study sizing the market for impact investments across the globe. The GIIN estimates the size of the impact investing market to be $1.164 trillion in assets under management (AUM), a significant increase from the last time the study was conducted.
Fundraising. It can be challenging enough at the best of times, but what about when there’s the added element of impact? Find out what impact investors look for when making funding decisions, and take a look at our founder fundraising checklist.
How to build an impact brand with great communications
Having a positive impact is a brand super-power. As a tech for good company you have an authentic mission and the evidence to back it up. Here are three guiding principles to help you communicate your impact and make sure it forms a core part of your brand.
How to create an impact strategy: four steps for tech for good founders
As tech for good ventures launch and grow, investors want to see how good intentions become meaningful outcomes. So, as a founder, how do you create an impact strategy? Here we share four steps to do just that.