How to measure, manage and demonstrate impact as an early-stage tech for good startup. Download Guide.
There has never been a better time to run a tech for good business. Tech for good companies raised £2 billion in investment in 2021 and recent studies have highlighted that 82% of consumers choose brands that stand for a greater purpose.
Yet, as tech for good businesses join the mainstream, the question is increasingly moving from ‘is it possible to build a business that marries purpose and profit’ to ‘can impact startups actually deliver on their intentions?’.
At BGV we believe the most successful businesses of tomorrow will be the ones that can prove the positive outcomes they create.
For tech for good founders, getting a handle on your impact is just as important as knowing your financials. So, how do you learn the ropes of impact measurement and management? And what exactly is the value in doing so beyond credibility?
We’ve put together this Impact for Startups guide to help any tech for good founder understand how to measure, communicate and leverage their impact. This guide aims to demystify frameworks, equip you with practical tools, and give you a deeper understanding of how to embed impact into your venture from startup to Series A.
Chapters include Developing Your Impact Strategy; Working With Impact Investors; Communicating Your Impact; and Founder Stories.
Often the first step on an impact journey starts with reframing impact measurement and management from a burden to a unique asset. One that can help you build better products, fundraise, win over customers, gain press and of course, know that you’re indeed delivering on your mission. The right frameworks, tools and tips can make the journey a whole lot easier.
Impact at scale: are tech for good ventures at risk of mission-drift?
In a maturing tech for good ecosystem the question of impact validation is becoming increasingly important. We believe that as companies mature, so too should their impact practices. Here we share an analysis of BGV's portfolio that sheds light on whether that's the case.
Too often it's the D of Diversity & Inclusion that gets the attention. But inclusion really matters. So too does understanding 'intersectionalities'. Investors committed to investing in diverse founders need to start taking a more nuanced and contextualised approach.
In an industry rife with inequalities, investing in diverse founders requires work at every stage of the funding process. Here we share insights from the Investing in Women Code Annual Report 2022, taking a look at how the industry at large is performing. We also share BGV's data on how we're doing at reaching underrepresented founders.